Please Consider An End of Year Contribution to

Only a Few Days Left to Support in 2021!

Dear Friend,

We are counting down the days until we once again close one chapter and begin a new one.  Before we say goodbye to 2021, I ask that you consider a contribution to

New Year’s is a great time to assess where we’ve been and where we’re heading.  One thing these past couple of years have shown is that once again, when we face a crisis, Americans are resilient and always willing to help a neighbor or stranger in need.
Unfortunately, we also learned that we are far too dependent on a global economy and the whims of national and international leaders.  Not only did “supply chain disruption” become a household word in the last year, but we also discovered that critical supplies like food and medicines come from overseas and can be held-up in California ports.

2021 was an exciting year for however.  We officially launched the organization in October when I came aboard as Executive Director and had our first Board meeting at the end that month.   We have our team and systems in place, 2022 looks like a very promising year.

Our New Year’s resolution for 2022 is to educate Americans that they have the “power of change” in their pockets,” and they should keep their dollars here in the United States.  By buying American products made by American manufacturing, we will avoid succumbing to the economic disruptions of a world economy that we’ve faced in the recent months.  We will also increase the number and quality of jobs and keep more dollars in America.

We are poised to begin 2022  to reach our goal by undertaking in earnest the projects and proposals contained in our strategic plan, which include:.

Consumer Education Through Advertising 

  • National multi-media buy (TV & print)
  • Exposure on external billboard

Consumer education through media engagement & promotion 

  • National & local media coverage with interviews and guest spots
  • Social media marketing focused on Facebook and Twitter
  • Direct consumer email
  • Podcast Featuring “America Made Business Stories”
  • In years 2 & 3, we will diversify our strategy for reaching different demographics.

Educational events & workshops 

  • Target manufacturing groups and chambers of commerce.

The ancient phrase, “This too shall pass,” comes to mind when considering 2020 and 2021.  They were difficult and trying times for Americans and people around the world.  And now it’s behind us.

Henry Ford also said, “Failure is the opportunity to begin again more intelligently.”  2020 and 2021 showed us the errors of a global economic system.

So now it’s time to learn from the experience and begin again…smarter.  It’s not a new approach, rather it’s returning to a time when products were made, shipped, and purchased locally.  American manufacturers produce the finest products in the world, and there is no reason to look anywhere else.

So please join me in our effort to educate American consumers about the need to keep their dollars in the United States.  Your contribution today will greatly help us in this effort.  We also ask that you take our pledge to buy American products whenever possible.

My God Bless you and your families in 2022.


Craig E. Richardson
Executive Director is a 501 (c) (3) organization registered with the Internal Revenue Service (IRS).  A copy of the official registration and financial information may be obtained from the Florida Division of Consumer Services by calling toll-free (800-435-7352) within the state. Registration does not imply endorsement, approval, or recommendation by the state.

Please Consider A Contribution to

Please Consider This Giving Season

Dear Friend,

Christmas is a magical time of year when we get a chance to pause and to count our blessings.  These past twenty months have been especially difficult for our country, our families, and our lives.  Last Christmas, just twelve months ago, many activities were canceled, including church services and other longstanding traditions.

We also learned just how important it is to buy American-made products during this period.  Of course, this means more quality jobs that support our families and loved ones and a more robust U.S. economy.  We learned that with supply chain disruptions and the fact that many critical supplies – including food and essential pharmaceutical products are made overseas – that keeping the manufacturing of products close and local can also mean the difference between life and death.  In short, we saw that “Made in America” has never been more important.

As you consider your charitable giving this Christmas season and end-of-year donations, we ask that you keep in mind.  We are a start-up nonprofit focused on driving economic development and job growth by changing consumer behavior through education.  Specifically, working with our U.S. manufacturing partners and coalition partners, we plan to drive a 3-5% shift in consumer behavior in the next five years.

Our approach includes:

Consumer Education Through Advertising

  • National multi-media buy (TV & print)
  • Exposure on external billboard

Consumer education through media engagement & promotion 

  • National & local media coverage with interviews and guest spots
  • Social media marketing focused on Facebook and Twitter
  • Direct consumer email
  • Podcast Featuring “America Made Business Stories”
  • In years 2 & 3, we will diversify our strategy for reaching different demographics.

Educational events & workshops

  • Target manufacturing groups and chambers of commerce.

The United States has always been considered a unique, blessed place.  As Ronald Reagan said, “America is a shining city upon a hill whose beacon light guides freedom-loving people everywhere.”

We are in trying times, and that’s nothing new for our shining city upon a hill.  The time is now to focus our attention on building back this great country. That begins by returning to American companies producing goods and services for the American people.

Please join us today by contributing to and by taking our pledge to buy American products whenever possible.

Thank you, and may God bless you and your families this Christmas season.


Craig E. Richardson

Executive Director is a 501 (c) (3) organization registered with the Internal Revenue Service (IRS).  A copy of the official registration and financial information may be obtained from the Florida Division of Consumer Services by calling toll-free (800-435-7352) within the state. Registration does not imply endorsement, approval, or recommendation by the state.

Makeup America! Announces Charitable Contribution to

For Immediate Release:
November 18, 2021

[email protected]

Makeup America! Announces Charitable Contribution to

Leesburg, FL – Today, Randa Fahmy, Founder of MakeupAmerica!, one of the few American beauty brands who actually make their cosmetics in the U.S, announced that her company will donate $1 from every product sold to, a start-up non-profit organization whose mission is to change consumer behavior about the need to buy American-made products.

“MakeupAmerica! is brand that allows beauty consumers to align their purchases with ethical commerce and inclusive beauty with cosmetics that are Made in America; guaranteeing high quality, transparent, safe ingredients, cruelty-free and ensuring fairness in the manufacturing and labor environment,” said Fahmy. “With its mission of encouraging American consumers to support U.S. manufacturers like us, is a perfect non-profit for us to support as part of our social commitment.”

Brad Winnings, Chief Operating Officer and Co-founder, said, “MakeupAmerica! shares the same values we do regarding the need for Americans to commit to keeping their dollars in the U.S., and their focus on ensuring that products contain safe ingredients is a large part of our mission as well. As an American manufacturer, Randa talks the talk and walks the walk, and we’re delighted with her generosity and willingness to partner with us on this worthy mission.”

Fahmy noted that since many American beauty brands do not make their cosmetics in the U.S, they cannot guarantee the quality and transparency of ingredients; testing on animals, abidance to health & safety regulations, and quality control within the manufacturing environment. “Our high-quality products are transparent, include safe ingredients, are cruelty-free and ensure fairness in the manufacturing and labor environment,” she added.

“As a start-up, we are at a critical launch point and early seed money is imperative to our growth and success,” said Executive Director Craig Richardson. “MakeupAmerica! answered the call, and we are grateful for their sharing in our vision of encouraging American consumers to keep dollars in the U.S. through their financial support.”

Makeup America!, whose motto is “Do Good Look Great,” is a Made in America beauty brand reflecting the American Spirit of resiliency, independence, diversity, freedom, and beauty. Featuring products named after America’s most recognized icons, and priced at $17.76 & $13.76, our cosmetics are cruelty-free, non-GMO, paraben-free, and fragrance-free. is a 501 (c) (3) organization registered with the Internal Revenue Service (IRS). Working with for-profit partners and with select coalition partners, trade associations, and advocacy groups, plans to drive a 3-5% shift in consumer behavior in the next five years in part by asking people to take a pledge to keep their dollars here wherever possible. Stimulating demand for American-made products by educating U.S. consumers about the importance of buying American-made products will result in well-paying manufacturing jobs and dollars remaining in the U.S.


Craig Richardson Named as Inaugural Executive Director Of

For Immediate Release:
November 9, 2021

[email protected]

Craig Richardson Named as Inaugural Executive Director Of

Leesburg, FL – Today, Brad Winnings, Chief Operating Officer and Co-founder, announced the appointment of Craig Richardson as the new Executive Director of, a start-up non-profit organization. The group’s mission is to change consumer behavior about the need to buy American-made products, thereby increasing the number and quality of jobs and keeping more dollars in the United States. Richardson, a seasoned non-profit and policy professional with more than thirty-five years of management, communications, and fundraising experience, will serve as the first Executive Director of

“Don Buckner, the other co-founder of, and I are passionate about the importance of educating consumers about the importance of keeping quality manufacturing jobs in the U.S., and we sought an individual who shared our vision and who also brought experience and expertise to the table,” Winnings said. “Craig Richardson fits the bill on all counts, a strong Patriot who has spent more than thirty years in the nation’s capital serving in various non-profit and communications roles.”

Previously, Richardson has served as President of the Energy & Environment Institute, the Executive Director of the American-Danish Business Council, a group he helped establish at the request of the Danish Embassy, The National Park and Recreation Foundation, and Leadership for America’s Future PAC (LEADPAC), a PAC founded by former Congressman Steve Largent. In addition, he has provided strategic communications and fundraising services to national political and policy clients.

He began his career in 1984, working for a U.S. Senate campaign in his native state of Massachusetts and then worked at a national campaign committee in Washington, D.C. for the 1986 Cycle. He returned to Boston in 1987 to work at a regional public relations and advertising agency. In 1990, he returned to Washington to serve as an Account Supervisor for a Weber Shandwick-owned national public relations firm.

In 1993, he started a research, communications, and fundraising business before co-founding Washington Strategies, where he worked for nearly ten years. During this period, his clients included national policy organizations, corporations, and political leaders such as former Majority Leader Tom DeLay and former Congressman Steve Largent.

In 1995, Richardson co-authored Red Tape in America, published by the Heritage Foundation. The book details excessive government regulation, its impact on the U.S. economy and its citizens.

In 2002, he sold his interest in Washington Strategies and joined DCI Associates, a national public affairs and grassroots firm, as Vice President. In November 2003, he founded Richardson Consulting, a business that provides strategic communications and non-profit management services, among other offerings.

“I am delighted to be joining such dedicated individuals to promote a critical cause at this time in our history,” said Richardson. “Americans are some of the most industrious and hardworking people in the world, and after experimenting with extensive outsourcing for nearly thirty years, recent events have made it clear that we need to keep more of our products and more of our quality jobs in the United States.” is a 501 (c) (3) organization registered with the Internal Revenue Service (IRS). Working with for-profit partners and with select coalition partners, trade associations, and advocacy groups, plans to drive a 3-5% shift in consumer behavior in the next five years in part by asking people to take a pledge to keep their dollars here wherever possible. Stimulating demand for American-made products by educating U.S. consumers about the importance of buying American-made products will result in well-paying manufacturing jobs and dollars remaining in the U.S.


Ketch-up with

Buffalo, New York native Tim Ingle and entrepreneur Don Buckner of Made in teamed up with Red Gold to create an “All-American” premium custom tomato ketchup that supports


“Never before has it been so important to help consumers understand why they should become Patriotic Spenders. When we buy American-Made products, we have to understand that some of those dollars will return to us. Buying American made products benefits us all and only makes this country stronger. Many only consider price or brand name when making a purchase. Made in will educate consumers on why they must also consider the country of origin and purchase America made products whenever possible”, says Don Buckner, CEO and founder of the Made in America movement.


“Nickel City Ketchup is a custom label tomato ketchup manufactured by Red Gold, who is proudly American Owned, Grown and Made,” says Tim Ingle.


 Tim created the Nickel City Brand to represent the pride and passion of the hardworking blue-collar Americans who were responsible for the flourishing of industrial manufacturing along the Great Lakes waterways and making American manufacturing and ingenuity the envy of the world. 

This region in the late 1800s had an abundance of paved roads, water canals, and railroads. Transportation infrastructure than developed west to source the iron ore found in northern Minnesota, Wisconsin and Upper Michigan with the coal mined from the Appalachian Mountains, the Steel Belt was born, which soon developed into the Factory Belt with its great American manufacturing cities of Buffalo, Chicago, Detroit, Milwaukee, Cincinnati, Toledo, Cleveland, Rochester, St. Louis and Pittsburgh among others. The linking of the former Northwest Territory with the once-rapidly industrializing East Coast was affected through several large-scale infrastructural projects, most notably the Erie Canal in 1825, the Baltimore and Ohio Railroad in 1830, the Allegheny Portage Railroad in 1834, and the consolidation of the New York Central after the American Civil War.

The Great Lakes region for decades served as a magnet for immigrants, industry, innovation, architecture and arts, and even a melting pot for culinary cuisine. Coal, iron ore, and other raw materials were shipped in from surrounding regions, which emerged as major ports on the Great Lakes and served as transportation hubs for the region with proximity to railroad lines. Coming in the other direction where millions of European immigrants, who populated the cities along the Great Lakes shores with then-unprecedented speed. Chicago, famously, was a rural trading post in the 1840s but grew to be as big as Paris was by 1893. 

In 1901, Buffalo, NY, then the 8th largest city in America was chosen to host the Pan American Exposition; and Thomas Edison displayed the region as the first “city of lights” powered by electricity from nearby Niagara Falls.

In the 20th century, local economies in these cities and states specialized in large-scale manufacturing of finished medium to heavy industrial and consumer products, as well as the transportation and processing of the raw materials required for heavy industry. The area was referred to as the Manufacturing Belt, Factory Belt, or Steel Belt as distinct from the agricultural Midwestern states forming the so-called Corn Belt and Great Plains states that are often called the “breadbasket of America”. This entire region developed skilled trades and generations vocational workers that fueled a strong economy and a dominance of the USA in global trade.  It was roughly sixty years ago that the USA began investing its manufacturing outside of the country to take advantage of cheap labor and fewer government regulations.

Since the 1960s, the expansion of worldwide free trade agreements has been less favorable to U.S. workers. Imported goods such as steel cost much less to produce in Third World countries with cheap foreign labor with disregard for fair labor laws or environmental protection or other social issues. Beginning with the recession of 1970–71, a new pattern of deindustrializing economy emerged. Competitive devaluation combined with each successive downturn saw traditional U.S. manufacturing workers experiencing lay-offs. In general, in the Factory Belt employment in the manufacturing sector declined by 32.9 percent between 1969 and 1996.

Deteriorating U.S. net international investment position has caused concern among economists over the effects of outsourcing and high U.S. trade deficits over the long run.

Outsourcing of manufacturing jobs in tradeable goods has been an important issue in the region and America overall. One source has been globalization and the expansion of worldwide free trade agreements. Anti-globalization groups argue that trade with developing countries has resulted in stiff competition from countries such as China, which pegs its currency to the dollar and has much lower prevailing wages, forcing domestic wages to drift downward. Some economists are concerned that long-run effects of high trade deficits and outsourcing are a cause of economic problems in the U.S. with high external debt (amount owed to foreign lenders) and a serious deterioration in the United States net international investment position.

A gradual expansion of the U.S. trade deficit with China began in 1985. In the ensuing years, the U.S. developed a massive trade deficit with the East Asian nations of China, Japan, Taiwan and South Korea. As a result, the traditional manufacturing workers in the region have experienced economic upheaval. This effect has devastated government budgets across the U.S.

Problems associated with the Rust Belt persist even today, particularly around the eastern Great Lakes states, and many once-booming manufacturing metropolises dramatically slowed down. From 1970 to 2006, Cleveland, Detroit, Buffalo, and Pittsburgh lost about 45 percent of their population and median household incomes fell in Cleveland and Detroit by about 30 percent, in Buffalo by 20 percent and Pittsburgh by 10 percent.

Some economists contend that the U.S. is borrowing to fund consumption of imports while accumulating unsustainable amounts of debt. On June 26, 2009, the CEO of General Electric, called for the United States to increase its manufacturing base employment to 20 percent of the workforce, commenting that the U.S. has outsourced too much in some areas and can no longer rely on the financial sector and consumer spending to drive demand.

Since that time, General Electric has continued to deteriorate, as had the role of American Manufacturing in its role of the US economy. By 2019, over 85 percent of all pharmaceuticals now come from China, while a majority of other US technology and consumer staples are imported from China or other countries.  Food companies such as Kraft/Heinz boast that they have food manufacturing in over 39 countries outside of the USA, while it becomes more difficult to source USA made apparel and numerous other consumer products. The 2020 COVID-19 pandemic shed light on the fact that critical PPE equipment is also predominately manufactured in China. 

It has become ever apparent to all Americans regardless of politics, that American-Made is good for our economy, communities, and future generations.  

Today, Nickel City stands for made in the USA, as America sees a rebirth in American Manufacturing and ensuring that our essential items are produced right here in the USA as a matter of national security, safety, and sustainability.  Nickel City Ketchup allows consumers to have the power of change in their pockets.  By purchasing Nickel City Ketchup, a portion of proceeds will go toward funding Made in and accelerating the movement to bring jobs back to America in all areas of manufacturing. Nickel City Ketchup and Made in America believe in the American dream, the American worker and support vocational trades and increasing America’s role once again in manufacturing. This is the time to make sure to take the time to really know where your products come from and the ripple effect to jobs, community, schools, and small businesses.  Kraft/Heinz is largely Brazilian-owned and invests in manufacturing plants all over the world. Del Monte is Philippine owned, and several other National brands are co-manufactured in Canada, Mexico or other countries.

Nickel City Ketchup and Red Gold is 100 percent domestically sourced and is American-Owned, Grown, and Made.  Nickel City Ketchup is proud to help in raising awareness of the Made in America movement and affiliated with Made in, the Made in America store, and in supporting All-American values.

Please consider supporting Nickel City Ketchup and be a part of the movement.

Nickel City Ketchup can already be found online at the Made in America stores, Top’s Friendly Markets in WNY, Latina Boulevard Foods, US Foods Buffalo, and other select retailers or Foodservice distributors and the finest restaurants.

The Diminishing Effect of Buying Imports VS Investing in U.S. Made

Every dollar spent on American Manufacturing returns at least $1.89. If that dollar circulates and is used again on Made in USA products, the dollar continues to compound for the good of the community. The opposite can diminish a dollar offshore.

“While fair trade with friendly countries is important to businesses and consumers, this data shows that continued investment in domestic production will create millions of jobs and opportunity for growth.  A modern infrastructure upgrade is needed in the U.S. that integrates the coming technologies of the 4th industrial revolution, including 5G, AI, and IoT. That’s where massive resources should be used – with an emphasis on the return of the costs to local communities & manufacturers,” said Jason Blount, Chief Information Officer of Made in America.

Figure 2 summarizes how expenditures on imports are distributed between the local content that stays in this country, imported content that goes overseas to our major trade partners, and overall (last bar). For example, of all consumer expenditures in goods that are made in China, more than half stays in the United States as payment for local content. For the United States as a whole, the overall share of local content of imports in the U.S. is about 43%. So the .55 cents shown in the graphic above only applies to China.

Importance of Manufacturing in the U.S. Economy

Manufacturing is an essential component of gross domestic product, which was $2.33 trillion in 2018, and drove 11.6% of U.S. economic output, according to the Bureau of Economic Analysis. Manufactured goods comprise half of U.S. exports.

Manufacturing adds a lot of value to the power of the U.S. economy. Every dollar spent in manufacturing adds $1.89 in business growth in other supporting sectors, including retailing, transportation, and business services.

According to the Bureau of Labor Statistics, the United States has 12.85 million manufacturing jobs, which employs 8.5% of the workforce, and pays 12% more than other jobs. Yet, 89% of manufacturers are leaving jobs unfilled because they can’t find qualified applicants, according to a 2018 Deloitte Institute report. The skills gap could leave 2.4 million vacant between 2018 and 2028. That could cost the industry $454 billion in 2028.


Federal Reserve – How Much Do We Spend on Imports?


What’s the Return of a Dollar When You Spend it on American Made?

Many Americans prefer to buy domestic products to benefit from higher quality and durability. What many don’t know, however, is that when they spend money on American made products, they’re contributing to a much greater cause.

Among the many reasons to buy local is the certainty that you’re helping your local economy. Whenever $1.00 is spent in manufacturing, another $1.82 is added into the economy.

The multiplier effect in manufacturing is higher than any other U.S. sector.

So, what is the multiplier effect? When you buy an American made product, it doesn’t just benefit the manufacturer. Because manufacturing has such a large supply chain and demand, its success can stimulate economic activity across a number of other essential sectors. When factories are producing more goods, they require more materials and services from suppliers, generating income and creating jobs in all sectors involved, such as transportation, communication, retail, construction, and so many others. This is called backward linkage.

For example, a car from your local dealership would have backward linkage to companies in the glass, steel and rubber industries. You can rest assured that your purchase is supporting jobs in these areas.

On the other hand, manufacturing also has a high forward linkage because of how many people are directly and indirectly employed within the sector. Forward linkage happens when manufacturing and supply chain employees spend their hard-earned money, putting it back into the local economy.

In other words, buying local recirculates more money into your local economy than buying from an absentee-owned business or foreign franchise. Thus, bringing more income and jobs into your area.

When consumers take the alternative route and spend money on foreign goods, they are not contributing to the multiplier effect–however, they are not throwing away all of their money as some people might think. A study by the Federal Reserve Bank of San Francisco found that, although Chinese-made products make up 2.7% of U.S. consumer spending, only 1.2% actually reflects the cost of the imported goods. On average, of every dollar spent on an item labeled “Made in China,” 55 cents go to services produced in the United States–but 45 cents is still taken out of U.S. circulation.

This is the diminishing effect of buying outsourced products. Every time you buy a product from China, an average of 45 cents is lost to Chinese manufacturers. Instead of creating money within the local economy, you take money out of local circulation and overseas.

So, the choice is clear if you care about our country. Buy local when possible to support domestic workers and help our economy grow stronger.

The power of change is in your pocket.

Smile at Made In America Org on Amazon by Donating at No Cost to you

Amazon Smiles is a way to give to your favorite charity without spending an extra penny. is now registered with Amazon Smiles. This is a way to at least have Amazon donate to a Made in America cause.

To sign up you have to go to this link will have you log in with your Amazon name and password. In the search bar, if will give you an opportunity to search for your charity of choice.

Please search “Madeinamerica” and you will see, Inc comes up to select.

Remember each time you order, double-check that you are signed in to before you order. If you stay logged in, it will show you who you support directly under your search bar.

So even if you’re unable to find a Made in USA product on Amazon, you can still support Made in America each time you shop on Amazon. Help the mission of spreading awareness about the importance of buying American Made.

Thank you so much & God Bless the USA 🇺🇸

Don Buckner
President & CEO

Should Congress Pass $2 Trillion Infrastructure Bill This Summer to Help American Manufacturing with New Stimulus?

If by this summer, the U.S. manufacturing community has helped rebuild the medical supply chain to slow the COVID-19 outbreak drastically, then congress should pass the massive infrastructure bill that was being negotiated and died last year.

It should also have a Buy American clause to make sure the money is put directly into American workers hands to revitalize the economy and infrastructure of the United States. Highlighting the importance and a strategy for growing and connecting the domestic supply chain has to be a part of this bill as well.

The House is eyeing new funding for water, broadband, schools and other infrastructure systems that have proven insufficient, they said, in the face of the current coronavirus crisis.

“There are infrastructure needs that our country has that directly relate to how we are proceeding with the coronavirus,” Pelosi said on a conference call with reporters. “And we would like to see in what comes next something that has always been nonpartisan, bipartisan, and that is an infrastructure piece that takes us into the future.”

Pelosi, however, noted that President Trump had won the White House campaigning on a massive infrastructure program, saying the coronavirus has provided Washington policymakers with an “opportunity” to unite and get it done.

This will instill security for a lot of the manufacturers that have uncertainty today. There really should be Industrial Policy that is developed as part of this legislation that recognizes the importance of manufacturing for developing new infrastructure. Invest enough time and money so that not only does the manufacturing industry survive this decade but that it thrives with advancements.

Got Milk…From Where?

Our team was on a call with the Indiana Grown and learned about a really cool tool available online.  It will show you the exact farm your milk came from based on a code on the side of your jug of milk.

How it works…
From the cow to your mouth…
In five easy steps…
Udder to pail. Pail to dairy. Dairy to grocery store. Grocery store to fridge. Fridge to mouth. We’ll let you take it from there.

So where is your milk from?

Locate the code on your carton or container, enter it on this site and click Find It. You’ll instantly know which dairy your milk came from! The same goes for your yogurt, chocolate milk, soy or organic milk, coffee creamer, cottage cheese, ice cream, and more!

Go here to check it out!

We are a nonprofit focused on driving economic development and job growth by changing consumer behavior through education.

Do you have questions? Call or visit us.

(888) 286-9110

712 S. 14th Street
Leesburg, FL. 34748, USA


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